Cookie Policy

Cookie & Tracking Policy for KEZY 100+ Games

Last Updated: 13/12/2025

This Cookie Policy explains how KEZY 100+ Games ("KEZY", "we", "our", or "us") uses cookies, software development kits (SDKs), local storage, web beacons, and similar technologies (collectively, "cookies") on kezy.games, www.abcplay.online, related sub-domains, and the KEZY progressive web app (the "Services"). It complements our Privacy Policy and has been drafted to comply with applicable laws, the Google Play Developer Program Policies, and Google Ads / Ad Manager requirements.

1. What Are Cookies?
Cookies are small files or snippets of code stored on your device when you visit a website or launch a PWA. They are widely used to make digital services work, to keep them secure, and to remember information about your visit. Some cookies are set directly by KEZY ("first-party cookies") while others are set by our partners such as Google ("third-party cookies"). Similar technologies include HTML5 local storage, IndexedDB, pixels, and service worker caches.

2. Why We Use Cookies
KEZY relies on cookies to:
• ensure the Services load quickly and function correctly (for example, caching assets and remembering language preferences);
• secure the platform, prevent fraudulent traffic, and detect bugs;
• measure engagement, popular titles, and device compatibility;
• support advertising operations, including auctioning ad space, limiting repetitive ads, and measuring campaign performance;
• honour user choices related to consent, personalised ads, and push notifications.
We keep the amount of data stored in cookies to the minimum necessary and avoid storing sensitive information.

3. Categories of Cookies We Use
3.1 Strictly Necessary Cookies – These cookies are essential for the basic operation of the Services. They enable core functionality such as loading game assets, balancing traffic between servers, remembering your cookie preferences, and keeping the PWA installed experience responsive. Because they are required for the Services to function, they cannot be disabled via our consent banner.
3.2 Performance & Analytics Cookies – We use analytics tools (including Google Analytics with IP anonymisation where available) to collect aggregated metrics such as session duration, device type, load times, and error reports. These cookies help us optimise the catalogue, ensure compatibility with different browsers, and understand which games attract players.
3.3 Functionality Cookies – These remember choices you make, such as your preferred language, recently played games, audio settings, or whether you have dismissed certain pop-ups. They enhance convenience but are optional.
3.4 Advertising & Monetisation Cookies – Google AdSense, Google Ad Manager, and other certified demand partners place cookies or similar identifiers to deliver contextual or personalised ads, conduct real-time bidding, cap frequency, detect invalid traffic, and generate aggregated reports. These partners operate under their own privacy policies and act as independent controllers for the data they collect. When required by law, we obtain your consent before enabling personalised advertising cookies.
3.5 Push Notification Tokens – If you subscribe to push notifications, the browser stores a token for the KEZY service worker. While not technically a cookie, it is a similar identifier used solely to deliver opt-in notifications. You can revoke this token in your browser settings at any time.

4. Third-Party Technologies
We integrate technologies provided by trusted partners, including:
• Google AdSense / Ad Manager (ad delivery and measurement);
• Google Marketing Platform and Floodlight tags (campaign analytics);
• Google Analytics (usage statistics);
• Push4Site or equivalent notification services (push messaging);
• Security and anti-fraud suppliers.
These partners may set or read cookies to fulfil their services. They are required to comply with Google policies, applicable privacy laws, and our data protection agreements.

5. Consent and Regional Requirements
• In jurisdictions such as the European Economic Area, the UK, Brazil, or jurisdictions adopting similar consent rules, we display a cookie banner the first time you visit. The banner allows you to accept all cookies, reject optional ones, or manage individual categories.
• Consent is recorded and stored so we can honour your selections. You can review or change your preferences at any time by selecting the "Cookie Settings" link in the footer (when available) or clearing your browser cookies.
• If you reject optional cookies, we will still place strictly necessary cookies required for the Services to work, but personalised ads and some analytics may be disabled.

6. Managing Cookies
You can control cookies directly through your browser:
• Google Chrome: Settings > Privacy and security > Cookies and other site data.
• Safari: Preferences > Privacy.
• Firefox: Settings > Privacy & Security.
• Edge: Settings > Cookies and site permissions.
Most browsers allow you to block third-party cookies, delete existing cookies, or set alerts before cookies are stored. Keep in mind that disabling cookies may impact gameplay performance, ad relevance, and the ability to save preferences.

7. Opt-Out Links
• Google Ads personalisation: adssettings.google.com
• Google Analytics Opt-out Browser Add-on: tools.google.com/dlpage/gaoptout
• Digital Advertising Alliance: optout.aboutads.info
• Network Advertising Initiative: optout.networkadvertising.org
• European Interactive Digital Advertising Alliance: youronlinechoices.eu
These industry tools control personalised ads from participating companies across browsers but do not disable advertising entirely.

8. Data Retention
Cookies set by KEZY generally expire within 13 months or sooner. Advertising and analytics partners apply their own retention schedules, typically ranging from a few days to 24 months. Push notification tokens are removed when you unsubscribe or after 12 months of inactivity.

9. Updates to this Policy
We may update this Cookie Policy when we introduce new technologies, partner with additional vendors, or respond to regulatory changes. We will revise the "Last Updated" date and, where required, re-seek consent.

10. Contact
If you have questions about our use of cookies or wish to exercise your privacy rights, please contact us at [email protected]. You can also write to KEZY 100+ Games – Privacy Office, Casablanca, Morocco.

By continuing to use KEZY after seeing a cookie banner or adjusting your settings, you acknowledge that you have read and understood this Cookie Policy.